In 2017,Pierre Fabre began a lasting partnership with Eventtia to digitize and standardize its MICE (Meetings, Incentives, Conferences, and Exhibitions) processes.

Using Eventtia’s all-in-one platform, Pierre Fabre’s team created event templates, including visual assets, websites, registration forms, attendee categorization, and event invitations.

Pierre Fabre’s brands can now build and customize various attendee types, allowing for targeted and personalized communication.